Shopify gives you a Partner dashboard that's built for payouts, not for understanding your business. No MRR, no churn rate, no ARPU or LTV, no trial funnel, and no history you can actually read. So founders export CSVs into spreadsheets every month just to answer 'how are we really doing?', and still can't see the trend.
Four things Revenue & Churn unlocks
Your real MRR, ARPU & LTV
Live monthly recurring revenue (net of fees), average revenue per user, and lifetime value, computed from your actual subscriptions and normalized monthly. The headline numbers Shopify never gives you.
Churn that means something
Monthly churn on your paying subscribers, who paid last month and isn't anymore, with annual plans handled separately so the rate isn't distorted. Shown as a rate and as raw cancellations.
Trials & conversion
Trials in progress right now, your install-to-paid conversion rate, declined and expired trials, and the median time a trial takes to convert. No billing API, no code to add.
The full history over time
MRR, revenue, new-vs-churned subscribers and trial conversion charted month by month, or day by day for a single month, from 30 days up to 2 years. Watch the trend, not just today.
The precise capabilities
Not a marketing summary, what the feature actually does, in the same depth a customer success conversation would cover.
What you see right now
- MRR (net of Shopify fees), ARR, ARPU, LTV, active subscribers (monthly vs annual), and how many users are in trial right now.
- Monthly churn rate for your last full month, plus your plan mix, active subscribers grouped by what they pay.
- Usage-charge revenue and the Shopify fees taken out, shown separately so MRR stays clean.
Trends over time
- MRR evolution, net revenue, active subscribers, new-vs-churned and monthly churn-rate charts, hover any point for the exact number.
- Pick the window: last 30 days (daily), 3 / 6 / 12 / 24 months (monthly), or drill into any specific month.
- Trial funnel and conversion for the period you're viewing.
Set up in two minutes
- Connect once with your Shopify Partner Organization ID and a read-only Partner API token, no OAuth dance, no code.
- We pull up to two years of history in the background and email you when it's ready; after that it stays current on its own.
- Your token is encrypted, stored server-side only, never shown in the browser, and used strictly read-only, we can never change anything in your Partner account.
What you see in your dashboard
The Revenue & Churn dashboard: a 'Right now' row of KPI tiles (MRR, usage, active subscribers, trial users, ARPU, LTV, monthly churn) above an 'Over time' section with revenue, churn and subscriber charts, plan breakdown, Shopify fees, and the trial funnel, for any range from 30 days to 2 years.
Try free to see it liveWhich plans include revenue & churn
| Plan | What you get |
|---|---|
| Free | Live 'Right now' snapshot: MRR, churn, trials, ARPU, LTV, plan mix |
| Starter | Everything in Free + the full history over time (revenue, churn, subscriber & trial trends) |
| Pro | All Starter features, across your apps |
Frequently asked
Where does the data come from?
Your own Shopify Partner account. You connect it once with your Organization ID and a read-only Partner API token; we read your transactions and events to compute the metrics. Nothing is ever written back.
Is my Partner token safe?
Yes. It's encrypted at rest, stored server-side only, never exposed in the browser, and used strictly read-only. We can read your financials to build your dashboard; we can never modify your account.
How is MRR calculated?
From your active recurring subscriptions, normalized to a month and net of Shopify's fees, so it's what you actually keep. Annual plans count as one-twelfth of their price per month. Usage charges are shown separately, not folded into MRR.
Do I need to add any code or a billing SDK?
No. It works entirely from the Partner API, including trials and conversion, so there's nothing to install in your app.
What's free vs paid?
The live 'Right now' snapshot (MRR, churn, trials, ARPU, LTV, plan mix) is on every plan, including Free. The full history over time, the trend charts and per-period breakdowns, is on Starter and Pro.