Five things to take away
If you only read one block, read this one. Every bullet starts with a number.
- 2,001 apps launched on the Shopify App Store in June 2026, and 26.3% of them mention AI in their name, tagline, or description, vs 19.8% of the installed base.
- 23,538 live public apps now serve Shopify merchants, carrying 981,772 reviews at an average rating of 4.66 stars.
- 25,648 new reviews were indexed for June, +20.7% over May at the same point after month-end, the cleanest month-over-month signal here since review dates come straight from Shopify.
- 1,571 apps now carry the Built for Shopify badge, about 6.7% of the live catalogue. Half of the top 10 most-reviewed apps carry it.
- 76.1% of live apps are English-only. Localization remains the largest, cheapest, most-ignored optimization on the App Store.
The App Store today
The Shopify App Store now hosts 23,538 live public apps with 981,772 reviews across them at an average rating of 4.66 stars.
Free vs paid split
65% of live apps offer at least one free plan; 35% are paid-only. The Shopify App Store is structurally a freemium marketplace.
Built for Shopify adoption
Only 1,571 apps (6.7%) carry the Built for Shopify badge, Shopify's mark of technical and UX quality. The other 93% of the catalogue don't, which is what makes the badge a real differentiator on a crowded store.
June in numbers
2,001 apps launched and 55 apps were removed in June 2026, while merchants posted 25,648 new reviews, up 20.7% over May at the same point after month-end.
Reviews indexed by publish date, May vs June
Review timestamps come from Shopify's posted_at field Monthly totals keep rising for weeks as later reviews are indexed, so each month is compared at the same point after month-end: 21,254 for May (as its report shipped) to 25,648 for June (+20.7%).
Who's getting reviewed
2,934 distinct apps received at least one review in June, roughly 1 in 8 live apps. The new reviews themselves skewed positive: an average of 4.82 stars, slightly above the all-time mean of 4.66.
The AI surge
AI mentions are 1.3× over-represented in June launches: 26.3% of new apps mention AI, vs 19.8% of the installed base.
Share of apps mentioning AI
Methodology note: this counts the literal token "AI" (and related forms like "AI-powered") in an app's name, tagline, or description. It's a proxy for marketed as AI, not for what the app technically does under the hood.
Categories: where the apps are
Analytics is the single largest category on the Shopify App Store, with 1,080 live apps, and it was also the most-launched category in June, with 104 new entries.
Top 10 categories by total live apps
Snapshot as of 30 June 2026.
- 1.1,080 appsAnalytics
- 2.772 appsChat
- 3.754 appsSEO
- 4.749 appsShipping
- 5.731 appsDiscounts
- 6.560 appsUpsell and cross-sell
- 7.517 appsDropshipping
- 8.447 appsInventory sync
- 9.421 appsDelivery and pickup
- 10.414 appsCart customization
Top 10 categories by June launches
Apps that first appeared on the Shopify App Store during June 2026.
- 1.104 newAnalytics
- 2.101 newSEO
- 3.69 newChat
- 4.62 newInventory optimization
- 5.61 newLegal
- 6.59 newDiscounts
- 7.50 newShipping
- 8.49 newUpsell and cross-sell
- 9.45 newProduct content
- 10.37 newBulk editor
SEO and Analytics dominate new-app supply(101 and 104 launches respectively in June). Both categories already have hundreds of established competitors, meaning June's launchers face the steepest discovery competition on the store.
Most-installed categories (by reviews)
Product reviews is the largest category by review volume on Shopify, 84,152 reviews across just 210 apps, making it the highest per-app installed demand in the catalogue.
Review counts are an imperfect proxy for installs, but the proxy is consistent across categories. Where a small number of apps share a large pool of reviews, demand is concentrated, and the established players are hard to dislodge.
| Category | Total reviews | Apps | Reviews per app |
|---|---|---|---|
| Product reviews | 84,152 | 210 | 401 |
| SEO | 38,187 | 354 | 108 |
| Product variants | 37,010 | 209 | 177 |
| Dropshipping | 35,077 | 343 | 102 |
| Marketplaces | 33,473 | 123 | 272 |
| Ads | 31,797 | 193 | 165 |
| Email marketing | 31,633 | 158 | 200 |
| Product bundles | 31,502 | 167 | 189 |
| Pop-ups | 30,626 | 163 | 188 |
| Page builder | 28,237 | 196 | 144 |
Top developers by portfolio
UnReact Inc. publishes 156 live apps, the largest portfolio on the store, but those 156 apps share only 20 reviews between them, the classic signature of an app farm.
App-count leaderboards reward both real platform builders (Shopify, Webkul, Elfsight) and portfolio publishers shipping many low-engagement apps. Read this table with the reviews and average rating columns in hand.
| Developer | Apps | Total reviews | Avg rating |
|---|---|---|---|
| UnReact Inc. | 156 | 20 | 4.84 ★ |
| Kaktus | 66 | 1,278 | 4.87 ★ |
| GoodApps | 65 | 1,059 | 4.67 ★ |
| Webkul Software Pvt Ltd | 51 | 689 | 4.42 ★ |
| Elfsight | 43 | 204 | 4.59 ★ |
| Auremist | 42 | 22 | 5.00 ★ |
| Shopify | 40 | 37,507 | 3.94 ★ |
| Addify | 41 | 125 | 4.15 ★ |
| Expound Coderz Pvt Ltd | 36 | 23 | 4.67 ★ |
| Mega Profit Apps | 35 | 59 | 4.83 ★ |
Top 10 apps by reviews
Judge.me leads the Shopify App Store with 41,025 reviews, nearly 3× the next-most-reviewed third-party app, and 5 of the top 10 carry the Built for Shopify badge.
| App | Developer | Rating | Reviews | Category | BFS |
|---|---|---|---|---|---|
| Judge.me Product Reviews App | Judge.me | 5 | 41,025 | Product reviews | check |
| TikTok | TikTok Inc. | 4.8 | 13,316 | Ads | – |
| Shopify Flow | Shopify | 4.7 | 11,376 | Workflow automation | – |
| Pop Convert ‑ Pop Ups, Banners | Pop Convert | 4.9 | 8,318 | Pop-ups | check |
| Loox ‑ Product Reviews App | Loox | 4.9 | 8,162 | Product reviews | check |
| Appstle℠ Subscriptions App | Appstle Inc. | 5 | 7,597 | Subscriptions | check |
| Shop | Shopify | 4.8 | 7,221 | Marketplaces | – |
| SendWILL Popup Email Marketing | SendWILL | 4.9 | 7,082 | Pop-ups | check |
| PageFly Landing Page Builder | PageFly | 4.9 | 5,644 | Page builder | – |
| Shopify Inbox | Shopify | 4.7 | 5,433 | Chat | – |
Listing maturity: new vs established
June launches arrive with 4.8 screenshots on average vs 5.0 across the installed base, and only 21.9% include a video vs 28.9% for live apps overall.
| Cohort | Apps | Avg screenshots | With video | Avg plans | Avg languages |
|---|---|---|---|---|---|
| June launches | 2,001 | 4.8 | 438 (21.9%) | 2.2 | 1.9 |
| All live apps | 23,538 | 5 | 6,809 (28.9%) | 2.1 | 2.2 |
June launches are nearly as well-equipped on screenshots and pricing tiers as established apps, but lag on video adoption and localization. Adding both is among the cheapest moves a new launch can make to close the gap.
The localization gap
76.1% of live Shopify apps ship in English only, leaving the rest of the world's merchants underserved and the rest of the catalogue's developers an open opportunity.
Language coverage across the live catalogue
Shopify itself operates in dozens of locales; the App Store doesn't reflect that. For an app already earning English-language reviews, translating to even one additional widely-spoken language is one of the clearest unforced wins on the store.
How this report was built
All numbers come from AppstorePulse's daily monitoring of every public Shopify App Store listing, which records pricing, tagline, description, screenshots, badges, categories, languages, and reviews. This report uses the snapshot dated 30 June 2026.
Live apps are de-duplicated public listings present in the most recent successful data refresh. June launches are apps whose first observed publication date falls in June 2026. Reviews are counted by Shopify's posted_at field, whose monthly total keeps rising for weeks as later reviews are indexed, so month-over-month is compared at equal maturity (each month as of its own report date).
What revises and what doesn't: app, launch, category and badge counts are point-in-time snapshots and are final. New-review counts for the just-ended month keep rising for a few weeks as later reviews are indexed, so we report June's review volume and compare it to May at the same point after month-end, not to May's now-matured total.
AI mentions are token matches on "AI" and related forms in name, tagline, and description. That's a measure of how apps market themselves, not of what they technically do. An app that wraps a Claude API call without saying so isn't counted; an app that puts "AI" in the name without doing anything AI-shaped is.
Reviews per app is computed as total category reviews divided by category app count, rounded. Built for Shopify share rounds to one decimal place. All percentages are rounded honestly; tiny differences between bar chart segments and percentage labels reflect that rounding.
Errata or methodology questions: mat@appstorepulse.com.
About AppstorePulse
If you ship apps on the Shopify App Store, you're operating blind. Shopify doesn't tell you where you rank for any keyword. They don't tell you when a competitor changes their price, screenshots, or badge. There's no public install-attribution API. AppstorePulse fixes that.
We monitor every public Shopify app every day, currently 23,538 of them, plus 982,195 reviews indexed since 2013. The product turns that data into six things you can do that you can't do anywhere else:
- Track where you rank for every keyword that matters, with full daily history, trend lines, and drop alerts.
- Get notified within 24 hours when a competitor changes their price, screenshots, badges, tagline, or categories.
- Join your Google Analytics with Shopify Partners' server-side install data, so click-vs-install attribution is real, not guessed.
- Compare your listing against the category leader on a 100-point health audit anyone can run free, no signup.
- Discover under-served keyword niches before they saturate, using search volume × top-app rating intersection.
- See what's launching, growing, and disappearing across the entire App Store, the same data that built this report.
This report is built from the same daily index Pro customers see live in their dashboards.
Cite this report
“AppstorePulse, State of the Shopify App Store, June 2026 report. Published 1 July 2026.”
https://appstorepulse.com/reports/state-of-shopify-app-store-june-2026Frequently asked questions
How many Shopify apps are there?expand_more
As of 30 June 2026 there are 23,538 live public apps on the Shopify App Store, with 981,772 reviews across them and an average rating of 4.66 stars on apps with five or more reviews.
How many new Shopify apps launched in June 2026?expand_more
2,001 apps launched on the Shopify App Store in June 2026. 1,287 of those launches (around 64%) include a free plan and 714 (around 36%) are paid-only. 55 apps were removed from the App Store during the same month.
What percentage of Shopify apps mention AI?expand_more
19.8% of live Shopify apps mention AI somewhere in their name, tagline, or description (4,652 of 23,538). Among apps that launched in June 2026, the share is 26.3% (526 of 2,001), roughly 1.3× higher than the installed base, and the AI share of the live catalogue has climbed from 14.7% a month earlier.
What's the average rating of a Shopify app?expand_more
Across all live Shopify apps with five or more reviews, the average rating is 4.66 stars. New reviews posted in June 2026 averaged 4.82 stars, slightly above the all-time average.
Which category has the most apps?expand_more
Analytics is the largest category by app count, with 1,080 live apps. It was also the most-launched category in June 2026 with 104 new entries. The next largest categories by app count are Chat (772), SEO (754), Shipping (749), and Discounts (731).
How is this data collected?expand_more
AppstorePulse maintains a daily index of every public Shopify App Store listing, recording pricing, descriptions, screenshots, badges, categories, languages, and reviews. This report uses the snapshot dated 30 June 2026. Review counts come from Shopify's posted_at field; the current month's review total is still accruing as later reviews are indexed.