Most Shopify app listings have low-effort optimization opportunities the developer never noticed. A title that starts with a generic keyword instead of your brand. A description with three intro paragraphs and no value promise. A missing video. Two unused pricing-feature slots. Small misses that compound into lower install conversion, and you can't fix what you don't see.
Four things 100-point listing audit unlocks
Six dimensions, every listing element graded
Title · Description · Visuals · Categories · Technical · Languages. Each dimension scored 0–100, with pass / warn / fail on every individual check.
AI copy analysis
Your title, intro, description, and feature list each get an AI pass that scores keyword positioning, value-promise clarity, and writing quality, with specific evidence per finding.
Recommendations ranked by impact
Every finding becomes a High / Medium / Low impact recommendation with the specific fix attached. The most impactful changes are at the top of the list.
Free, no signup, no rate limit per user
Paste any public Shopify App Store URL or slug. Audit runs in under 60 seconds. Results are a shareable URL, send to your team without making them sign up.
The precise capabilities
Not a marketing summary, what the feature actually does, in the same depth a customer success conversation would cover.
The six dimensions
- Title, length, keyword presence, brand-first vs generic-keyword-first positioning, AI analysis of clarity.
- Description, intro keyword density, value-promise detection in the intro, full-description keyword count, AI clarity scoring, feature list completeness, feature clarity.
- Visuals, screenshot count, video presence, main image (hero), alt-text quality, icon presence.
- Categories, primary category presence, secondary category usage, depth of the category tree, alignment with the app's actual functionality.
- Technical, demo store presence and reachability, privacy policy, FAQ presence, documentation, tutorial, pricing-feature slot usage.
- Languages, number of supported languages, English-only flag, multilingual coverage tier (the structural localization opportunity surfaces explicitly).
What the AI pass produces
- Specific keyword findings, which keywords are present in your title and description, which are missing.
- Value-promise detection, does your intro actually promise an outcome to the merchant, or is it just describing features?
- Clarity score, readability, sentence structure, jargon density.
- Per-section feedback, title feedback, intro feedback, description feedback, feature feedback, appearing inline with each check as plain-English evidence.
Recommendations + reminders
- Each failed or warned check becomes a Recommendation with an impact tier (High / Medium / Low) and the evidence string from the underlying check.
- Reminders surface periodic best practices (e.g. 'Refresh screenshots quarterly') even when there's nothing actively wrong.
- All recommendations are ordered by impact so the High-impact fixes are at the top of the list, you fix what matters first.
Public tool + saved history
- The public audit at appstorepulse.com/audit takes any Shopify App Store URL or slug. No signup required.
- Auto-save: signed-in users get every audit saved to their workspace's history automatically.
- Audit history is shown as a timeline of overall scores and per-dimension scores, see whether your score is trending up after listing edits.
- Pro plan: audit any competitor's listing on the same scoring system. Benchmark before you ship your own changes.
Category-leader comparison
- On any saved audit we automatically run the same audit against the highest-rated app in your category.
- You see your score next to the category leader's, per-dimension, so you know exactly where you're behind.
- The fixes that move you closer to the leader are usually the right fixes to ship next, the comparison gives you a concrete roadmap.
What you see in your dashboard
The audit shows your overall score (0–100) front and center, then a per-dimension breakdown. Each dimension expands to show every individual check with pass / warn / fail status and evidence. Recommendations are sorted by impact at the top. Share the results URL with your team.
Try free to see it liveWhich plans include 100-point listing audit
| Plan | What you get |
|---|---|
| Free | Unlimited audits on any public Shopify app · no signup · public results URL |
| Starter | Unlimited audits + saved audit history + score-over-time chart + alerts when your score drops |
| Pro | All Starter features + audit any competitor's listing (benchmark mode) + multi-app (5 apps each with their own history) |
Frequently asked
Is the audit really free?
Yes. No signup, no card. We built it as a no-friction entry point, most app developers don't even know their listing has a gap until they see the score.
What does the AI pass actually find?
Specific keyword findings (which keywords are present, which are missing), value-promise detection in your intro, a clarity score on your writing, and per-section feedback in plain English. Evidence appears inline with every check so you know exactly what to fix.
Do I need a Shopify account to run an audit?
No. The audit works against any public Shopify App Store listing. The signed-in workspace experience adds saved history, score-over-time charting, and (on Pro) competitor audits.
Can I audit a competitor's listing?
Yes, public listings only. Available on the free tool (one-off audits) and as a benchmark feature on Pro (saved + tracked alongside your own listing's history).
What does the category-leader comparison show?
Your score next to the highest-rated app in your category, per-dimension. You see exactly where you're behind and which fixes are likely worth shipping first.