Shopify gives developers zero visibility into App Store keyword rankings. You can't tell where you appear today vs last week, you can't see when a competitor leapfrogs you, you can't tell if your last listing edit moved anything. So every keyword decision is guesswork, and the keyword decisions are most of your install funnel.
Four things Keyword rank tracking unlocks
Daily rank for every keyword you track
Your position for every keyword you care about, refreshed every morning. Current rank visible immediately, history starts the day you add the term.
Volume and difficulty signals per keyword
Each tracked keyword surfaces a Volume tier and a Difficulty score with a plain-English label so you know which keywords are worth fighting for before you commit listing real estate to them.
Competitor-gap opportunities
Keywords your tracked competitors rank for and you don't, sorted by leverage. One click adds an opportunity to your tracked set and starts collecting history.
Smart keyword suggestions
20 ranked keyword suggestions tailored to your app, drawn from your own listing and your competitors' positioning. Adds the ones you haven't tracked yet.
The precise capabilities
Not a marketing summary, what the feature actually does, in the same depth a customer success conversation would cover.
Volume and difficulty signals
- Volume tiers: High, Medium, Low, Very Low. Branded and 'shopify'-containing keywords are flagged separately so they don't pollute your ranking decisions.
- Difficulty score: 1–100 with seven plain-English labels from Very Easy to Extremely Hard, so the right keywords for your stage are obvious at a glance.
- Both signals appear inline next to every tracked keyword, in the rank table, in opportunity cards, in keyword suggestions.
Competitor-gap opportunities
- We surface keywords where one or more of your tracked competitors ranks on the first page and you don't.
- Each opportunity card shows every competitor's current rank, the best competitor's position, the keyword's difficulty, and a one-click 'track this' button.
- Sorted by leverage, keywords where more competitors are winning surface first, then by how high the best competitor sits. The highest-impact gaps are at the top.
- Once you start tracking an opportunity, history starts accumulating that day so you can measure whether your moves are closing the gap.
Smart keyword suggestions
- 20 ranked suggestions, refreshed continuously as your listing or your competitors' listings change.
- Each suggestion is one click to track. Already-tracked keywords are filtered out so you never see noise.
- Suggestions are explicitly tuned for the kinds of short, high-intent searches merchants actually type, not long-tail phrases that look good but never convert.
Rank alerts and history
- Every paid plan gets a daily email digest with every tracked keyword's rank change from the previous day. Admins receive the email; Members and Viewers see the same data in-app.
- Every keyword has a sparkline trend line and a 7-day-change badge showing the exact delta.
- Sortable by current rank, by change, by volume, by difficulty. The columns you'd actually want.
- History window scales with your tier so you have enough time-series depth to spot patterns.
Per-app scoping (Pro)
- Each tracked app on Pro maintains its own independent keyword set, competitors, audit history, and rank surface.
- Switching apps in the sidebar swaps the entire keyword surface to that app's tracked terms and opportunities, no page reload, no merging.
- Useful for agencies, partner-dev teams, and indie devs with multiple apps that have entirely different keyword targets.
What you see in your dashboard
In your dashboard you see a keyword table with current rank, 7-day delta badges, volume tier, difficulty score, and a sparkline per row. Opportunities surface in a separate panel with one-click add-to-tracked.
Try free to see it liveWhich plans include keyword rank tracking
| Plan | What you get |
|---|---|
| Free | 3 tracked keywords · current rank only · 14-day data window · keyword suggestions |
| Starter | 20 tracked keywords · full daily history (90 days) · volume + difficulty signals · competitor-gap opportunities · keyword suggestions |
| Pro | 100 tracked keywords per app · 365-day history · daily rank-change email digest · all Starter features · multi-app (up to 5 apps) |
Frequently asked
How often is keyword rank data refreshed?
Every 24 hours. Your new ranks are visible in your dashboard each morning.
What do volume and difficulty signals tell me?
Volume tells you whether the keyword is worth fighting for, High-volume keywords drive real install traffic, Low-volume ones rarely move the needle. Difficulty tells you whether you can realistically win it, at your stage you typically aim for Moderate or Competitive keywords and skip Extremely Hard ones unless you have the review base to compete.
What's the competitor-gap opportunities feature?
Keywords where one or more of your tracked competitors ranks on the first page of search results and you don't. Each card shows every competitor's rank, the best competitor's position, the keyword's difficulty, and a one-click 'start tracking' button. Sorted so the highest-leverage gaps surface first.
Where do keyword suggestions come from?
Your app's positioning and your competitors' positioning. Suggestions exclude keywords you're already tracking and are tuned for the short, high-intent searches merchants actually type.
Do I get alerted when I drop?
Yes. Every paid plan (Starter and Pro) receives a daily email digest the morning after the indexer runs, with every tracked keyword's rank change from the previous day. There's no threshold, improvements and drops are both included so you can see the full picture, not just bad news. Admins receive the email; configurable per workspace.
Can I see history for keywords I haven't tracked yet?
Once you add a keyword, history starts accumulating from that day forward. We don't backfill historical positions for newly added keywords, but the keyword's volume tier and difficulty score are available immediately.